What is The Crafty Fly?

Our aim is promote makers who share similar values all in one place, to discerning anglers.

It is also a community where members can collaborate and tap into the The Crafty Fly resources such as advice on sales, marketing, branding and other useful things.

The site is also directly used as a resource by journalists, ecommerce platforms and retail buyers.

Who are our members?

A typical member is a sole-trader or micro-business owner who produces a small range of unique and high quality fly fishing products (rods, reels, leather goods, landing nets, flies, tools, art, etc).

Items should have an element of ‘handmade’, which may be either handmade by you or produced on a small scale in your home country based on your original designs.

Member Benefits

We are always on the lookout for new members to join our community. As a member you can benefit from:

A dedicated listing page for your brand, featuring your own website and social media channels

Website clinic, offering hints and tips to optimise your online shop

Opportunities to promote your brand story through content collaboration

Discounts on business services such as product photography and bespoke product packaging

A community of like-minded crafters to collaborate with